In light of current events, I was thinking about how race has played a part in my business. In today’s episode, I discuss how I used to get calls from Realtors requesting that I stage a house for a Chinese Buyer. I know how to stage a house, but how do you stage a house specifically for a Chinese buyer? There’s really no way to do that. What you want to do is design to attract the right demographic of buyers, not ethnicity because if you’re designing for ethnicity, it’s really all based on stereotypes and that’s not right and won’t work. Design for resale based on the type of property and the price point because the listing price will determine the level of finishes you should incorporate into the home. Although you don’t design for a specific ethnic background, there are practices that have been incorporated into real estate such as Feng Shui that should definitely be taken into consideration.
Listen to today’s episode to learn about why focusing on creating value and the aspirational lifestyle that we all want in a home is the goal rather than considering ethnicity in the design.
SUBSCRIBE & REVIEW ON ITUNES
Did you enjoy today’s episode? Be sure to subscribe to my podcast on iTunes! I don’t want you to miss any new episodes, and if you’re not subscribed there’s a chance you’ll miss out on them. Click here to subscribe on iTunes
I’d also love to know what you thought of this episode. To share your thoughts, make sure to leave a review on iTunes, too. These reviews help other people find the podcast and help us be able to bring you new episodes each week! Just click here, select “Listen on Apple Podcasts”, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is.
I’m raising my virtual glass to say Cheers to your soon-to-be new and improved home!
LINKS MENTIONED IN THIS EPISODE
SOCIAL MEDIA LINKS